Are Web Design Agencies Losing Their Market?
Why Shaking Up the Industry is the Only Way to Save All of Us
Is the future of the web design industry in jeopardy? With so many DIY website builders around, it’s easy to see why people might assume that freelance web designers or agencies are struggling. True, we’ve had to adapt to the changing wants and needs of our clients, but as any great UK website design agency will tell you, DIY builders have shown us that it’s about offering more so our clients can do less.
The DIY Website Builder Craze
Yes, DIY website builders are everywhere! And they promise so much, don’t they? If someone posts on social media asking for advice about website design, most people will offer GoDaddy, Wix, Squarespace and WordPress as the best solutions for small businesses in the UK.
While website builders have their pros, they also have many disadvantages. As Entrepreneur pointed out in their article, it all depends on your skill and experience. The biggest issue most small business owners in the UK find is that they lack the technical expertise to use platforms like WordPress effectively.
It’s also essential to think about website builders that boast their ease of use, such as Wix. Yes, Wix is a simple drag and drop builder, but does it allow people to create a unique website design? These examples of Wix websites show that the platform is suitable for brochure and portfolio sites. Still, if you need to create a multi-functional platform for your business, you’ll struggle without the technical skills.
So, it DIY website builders aren’t as easy as they seem, why do they exist? Because people worry that website design agencies won’t capture their brand identity and make their vision come to life.
Do It the Zapp Websites Way
When we decided to found Zapp, we knew something had to give. Web design agencies are meant to listen to their clients, not make their own decisions based on what is easiest. So what makes Zapp so different? We listened to you.
There are some common concerns among clients about why they fear using a website design agency. Zapp was built to address these issues and create an optimal user experience.
Issue: Website Design Agencies Don’t Understand Our Target Audience.
There’s an easy solution here! We listen to our clients and make sure we know exactly who they want to target. Web design is all about appealing to specific audiences and sectors. For example, a site selling clothing for teenage girls wouldn’t have the same design as a luxury clothing brand.
At Zapp, we take the time to understand your needs and give you complete control over your build. You choose the colours and fonts, we’re just here to advise you and put it all together.
Issue: Other Design Agencies Have Been Unresponsive.
Yep, we hear you, but we reply too! Customer service is the most important thing for any business to thrive. You want to get your website up and running, and it’s incredibly frustrating when agencies take forever to reply.
We’re busy people at Zapp, which is why we have a dedicated customer service team on hand to answer your questions and keep you updated on the progress of your build.
Issue: Do They Care About My Company?
There are plenty of agencies that have their eyes on the prize. Web design is a competitive industry, and winning an award can take priority over building websites with the client in mind. We want to create a reliable agency, and the way to do that is maintaining an excellent reputation with clients.
Awards are great, but they’ll never replace a useful client review or a word of mouth referral. We value those much more!
Building For The Future – Together
We’re excited about our new platform and can’t wait to show you how easy it is to work with Zapp. Our extensive range of templates are suitable for a variety of industries including personal trainers, coaches, agencies, traders and much more.
You can find out more about us here or check out our templates. Every business needs a website, but when you work with Zapp, you get complete control of your build with specialist designers by your side.