Trends define the products companies sell and the ways consumers shop. They’re central to fashion, e-commerce and even B2B services. In this post, we’re going to discuss how to use Google Trends in 2020. 

What Is Google Trends?

The primary aim of content creation is to expose your business to a broader audience. Once people start reading your content and valuing it, they’re more likely to trust your company and can become loyal customers. 

Keywords are central to helping people discover your content. For example, at Zapp Sites, we’d create content to include the keyword term ‘website management services UK’. But how do you know what people are searching for? 

According to statistics published on Oberlo, Google processes around 3.5 billion searches a day. With so many inquiries, it’s challenging to keep up to date with changing trends. 

Google Trends is a free tool that collates data from searches to show researchers the most popular keyword terms for a range of topics. You can use those terms to maximise your SEO strategy and target your content to people in different countries. 

Using Google Trends for More Leads 

Google has a range of free software, and the trends feature can improve your lead generation and boost your conversions. The most important question people have is ‘how do I use Google Trends?’ 

All you need to do is input a particular search term or topic to see its popularity over time. For example, we created a search for Google Trends to see if it was worthwhile to dedicate a blog post to it. 

As you can see from the results, the term has a moderate level of interest. 

Before you write about a topic, it’s essential to see whether people search for it or not. By doing this, you can maximise your content marketing strategy. 

Benefits For New Businesses 

Trends is also useful for general market research if you’re thinking of introducing a new service or product. 

It’s incredibly hard to decide which products to sell, especially with consumers being offered more options today than ever before. But Google is ideal for conducting market research and giving yourself a head start against the competition. 

If a term generates zero results or has a low search volume, you can focus on finding products that have stable levels of popularity. 

You can also use Trends to find the right domain names for your business. A domain should appeal to searchers, and if it has a high volume, you’ll attract more visitors. 

The Bottom Line 

Whether you’re searching for compelling content ideas or conducting market research, Google has a host of useful tools, and its trends software is up there with the best of them. 

Once you understand what your target audience is searching for, you can align your business with them and create content that appeals to your chosen demographics. 

Now you know how to use Google Trends in 2020, you can put together an effective plan and place yourself in an advantageous position against your competitors. If you need some help along the way, then check out our guide on Google Analytics to improve your marketing strategy.